I created this style for the incredibly positive, innovative and curious Rosa Scholtens who, as a circular expert, makes the textile industry future-proof. ⁠⁠With the energy that Rosa brings, the brand energy design had to be an incredibly positive and optimistic one. The fresh, bright colors, with a little humor, encourage movement. ⁠A sturdy, timeless font that you cannot ignore brings out the realistic side of Rosa. ⁠And the texture and organic shapes portray her honesty and transparency. Together they form a layered whole in which each part is a piece of the complete puzzle. ⁠⁠